About Marketing expert Regis McKenna expressed a viewpoint in his influential 1991 Harvard Business Review article "Marketing is Everything." McKenna argued that because marketing management encompasses all factors that influence a company's ability to deliver value to customers; it must be "all-pervasive, part of everyone's job description, from the receptionists to the Board of Directors."
Under this definition, the AdAirport Marketing Team strives to excel clients expectations.
Team Principles
- Focus on the Customer
- Monitor Competition
- Help clients Own their Brand and execute unprecedented implementations
- Create New and customized Ideas.
- Communicate with clients at all stages
- Manage Client’s Budgets
- Understand the ROI and explain the details of the ROI to clients
- Set the Strategy , Plan, and Execute.
